A digital marketer is responsible for developing and executing online marketing strategies to help businesses reach their target audiences, drive traffic, and increase conversions. They work across various digital platforms, including websites, social media, email, and search engines, to create and optimize campaigns that attract potential customers. Digital marketers leverage tools like SEO (Search Engine Optimization) to improve a website’s ranking on search engines, while also managing paid advertising campaigns such as PPC (Pay-Per-Click) to ensure the business reaches its ideal audience.